Independent Web Design & Development

Your business deserves more than a basic website.

I design and build modern websites that communicate your value, build trust with potential customers, and make it easier for people to take the next step.

Get a Quote Explore Services
  • Based in Dallas–Fort Worth
  • Websites from $599
  • Written quote before work starts

Services

What I can build for your business.

Start with a new site, rework the one you have, or keep an existing site maintained. Each service is scoped to what your business actually needs.

  1. 01

    Website Design & Development

    A new website designed and built from the ground up, so customers can quickly see what you do, why they should trust you, and how to reach you.

    • Custom layout, not a recycled template
    • Structure that explains your services clearly
    • Quote or contact form connected at launch
  2. 02

    Website Redesigns

    For a site that looks dated, is hard to use on a phone, or no longer reflects how your business operates. I keep what works and rebuild what doesn't.

    • Review of your current site and content
    • Modern, mobile-first rebuild
    • Clearer paths to calling or requesting a quote
  3. 03

    SEO Foundations

    The technical groundwork that helps search engines understand your site: structure, metadata, and fast-loading pages. A solid starting point for being found locally.

    • Page titles, descriptions, and headings
    • Mobile-friendly, fast-loading pages
    • Pages organized around your services
  4. 04

    Website Care & Ongoing Support

    A website needs updates as your business changes. Ongoing support keeps your hours, services, and details accurate, and makes sure everything keeps working.

    • Content and text updates when you need them
    • Regular checks on pages, links, and forms
    • One local point of contact

The experience

You're looking at the sample.

This site was built to the same standard I bring to every project. Don't take my word for it: try the details below.

Responsive

Resize your window

You're viewing at —

Accessible

Press Tab

Every link, button, and field shows a clear focus outline, so the site works without a mouse.

Waiting for a key press

Lightweight

Built lean

Hand-written HTML and CSS, a small script, and self-hosted fonts. No page builder and no tracking scripts.

The difference

Drag to compare a basic layout with a considered one

Example layouts for illustration only.

About

Local, independent, and invested in your business.

I'm Caleb Heath, an independent website developer in the Dallas–Fort Worth area. I'm an Army veteran with a background in computer programming and communications.

Development is a passion of mine, and so is building lasting relationships in my community. When you work with Heath Design Studio, you work directly with me, from the first conversation to launch and beyond.

Caleb Heath

Independent website developer

  • Dallas–Fort Worth area
  • U.S. Army veteran
  • Background in computer programming and communications

What a well-built website does for your business

  1. 01

    Presents you professionally

    First impressions happen online. A considered, modern site shows that you take your work seriously.

  2. 02

    Explains your services clearly

    Visitors understand what you offer, who it's for, and where you work without digging for it.

  3. 03

    Builds trust with new customers

    Clear information, honest details, and a site that works properly help people feel confident reaching out.

  4. 04

    Makes it easy to get in touch

    Calls to action and forms placed where people are ready to use them, on every device.

  5. 05

    Sets you up for local search and growth

    A well-structured site is the groundwork for local SEO, with room to add pages and features later.

Process

Three steps, no guesswork.

  1. 01

    Discover

    We talk through your business, goals, audience, and what the site needs to do. You get a clear scope and a written quote.

  2. 02

    Design & Build

    I design and develop the site around those needs, sharing progress so you can give feedback before anything is final.

  3. 03

    Launch & Improve

    The site is tested across devices, published to your domain, and supported afterward with whatever ongoing care we agree on.

Pricing

Clear starting prices.

These are starting points. Your final price depends on the pages, features, and content your project needs, and you'll get it in writing before any work begins.

One-time

Launch Website

$599–$799 one-time

Best for: a business that needs a professional presence with a handful of core pages.

  • Core pages, typically Home, Services, About, and Contact
  • Responsive design for phone, tablet, and desktop
  • Contact or quote form connected to your inbox
  • SEO foundations: titles, descriptions, headings
  • Launch on your domain
Get a quote

One-time

Most flexible

Business Website

$899+ one-time, starting

Best for: businesses with several services or locations, more content, or features beyond a core site.

  • Everything in Launch Website
  • Additional pages, such as individual service or location pages
  • More custom sections and content structure
  • Extra functionality scoped to your needs
Get a quote

Monthly

Website Care

$99 per month, recurring

Best for: keeping an existing site accurate and working without thinking about it.

  • Small content and text updates
  • Regular checks on pages, links, and forms
  • Hosting and deployment management
  • Priority help with website questions
Ask about Care

Monthly

Local Growth

$249 per month, recurring

Best for: businesses that serve a specific area and want ongoing work on local search.

  • Everything in Website Care
  • Ongoing local SEO improvements to pages and content
  • Google Business Profile support
  • A monthly summary of the work completed
Ask about Growth

How pricing works

Prices are starting points. Where a Launch site lands between $599 and $799 depends on the number of pages and how much content help you need. You'll get a written quote before work begins.

Not included / third-party costs

  • Domain registration, paid to your registrar
  • Business email accounts
  • Paid tools, plugins, or premium hosting, if needed
  • Stock photography or licensed fonts
  • Paid advertising

What's never promised

No one can honestly guarantee search rankings, leads, or revenue. These services build the foundation; results depend on your market, competition, and more.

FAQ

Straight answers.

Don't see your question? Ask it in the quote form or email heathcaleb00@gmail.com.

How long does a project take?

It depends on the size of the site and how quickly content and feedback come together. A focused Launch Website generally moves faster than a larger Business Website. Your quote includes an estimated timeline.

How does pricing and payment work?

Website projects are a one-time fee, starting at the prices listed above. Website Care and Local Growth are billed monthly. Your written quote sets out the final price and payment schedule before any work starts.

Will I own my website?

Your domain and your business content stay yours. Ownership of the finished website is written into your project agreement, so it's clear before we begin.

What about my domain name and hosting?

If you already have a domain, we'll use it. If not, I can help you register one in your business's name. Domain registration is paid directly to the registrar.

Sites are hosted on Netlify, and I handle the setup and connection to your domain.

Do I need an ongoing maintenance plan?

No, it's optional. Website Care ($99/month) is there if you'd like updates and regular checks handled for you. Without a plan, you can still reach out when you need changes.

Will my site rank on Google?

Every site is built with solid SEO foundations, but no one can honestly guarantee rankings. Search results depend on your competition, content, reviews, and time. Local Growth is for businesses that want ongoing work on local search.

How do we get started?

Fill out the quote form below or email heathcaleb00@gmail.com. We'll talk through your goals, then I'll send a written quote.

Get a quote

Have a project in mind?

Let's talk about what your business needs and build a website around those goals.

  1. 1Tell me about your business and project. It takes a couple of minutes.
  2. 2I review your details and reply by email to talk through your goals.
  3. 3You receive a written quote with scope and price. No commitment until you approve it.

Prefer to reach out directly?

heathcaleb00@gmail.com

What does your business do, and what should the website help with?

Your details are only used to respond to your request. See the privacy policy.

Thanks, your request is in.

I've received your project details. Here's what happens next:

  1. I'll review what you've shared.
  2. I'll reply by email to the address you provided.
  3. After a short conversation, you'll get a written quote.